Effective tool for:
- Ensure the excellent quality of service
- Impact on interpersonal communication
- Maintaining a unified corporate identity
- Development of concepts for merchandising
Marketing Lab standards in the study of Service Standards Development
- Detailed and unambiguous formulations
- Structured by stages of interaction of personnel with the purchaser
- A focus on HARD standards, the availability of SOFT standards
- Consideration of characteristics, expectations and preferences of customers for service on exact market
- Связь стандартов с тренингами продавцов по технике продаж
- Connection between standards and sales techniques trainings
- Free access to the standards all company stuff
- The procedure of presentation of standards and training stuff
- The procedure for certification of personnel on knowledge of standards