Effective tool for:

  • Ensure the excellent quality of service
  • Impact on interpersonal communication
  • Maintaining a unified corporate identity
  • Development of concepts for merchandising

Marketing Lab standards in the study of Service Standards Development

  • Detailed and unambiguous formulations
  • Structured by stages of interaction of personnel with the purchaser
  • A focus on HARD standards, the availability of SOFT standards
  • Consideration of characteristics, expectations and preferences of customers for service on exact market
  • Связь стандартов с тренингами продавцов по технике продаж
  • Connection between standards and sales techniques trainings
  • Free access to the standards all company stuff
  • The procedure of presentation of standards and training stuff
  • The procedure for certification of personnel on knowledge of standards